Who's Who of Professional Women


Passionate about numbers and technological advancements, Sarah J.D. Baca has relished in her new job with Capital Ford Lincoln. She is known amongst her peers for her excellence in employee relations, management, and human resources, and has earned a reputation for always being ready and willing to help out. Further, she has demonstrated an aptitude for negotiation, budgeting, payroll, compensation, and account reconciliation. As the controller of one of the premier Lincoln dealerships in Santa Fe, N.M., since 2014, Ms. Baca takes pride in the fact that she is responsible for dealing with millions of dollars. Looking forward, she hopes to use the knowledge she gains to advance and become the general manager or owner of her own car dealership.

Prior to her present endeavors, Ms. Baca spent nine years as the director of human resources at Beaver Toyota Scion. She enhanced her knowledge of the field by earning an Associate of Science in business administration and management and a Bachelor of Science in exercise science from Santa Fe Community College, both in 2008. In 2011, Ms. Baca obtained a Bachelor of Arts in business administration and management from New Mexico Highlands University, and in 2015, she earned an MBA from the same institution. Additionally, she was certified as a professional in financial services by the Association of Finance and Insurance Professionals in 2017. She considers her graduate degree to be her greatest achievement thus far.

When Ms. Baca isn’t working, she enjoys collecting basketball cards and building a Mustang race car. She also likes to take care of her dogs, two cats and one desert turtle.


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