A standout expert in foundational digital marketing for medium to large businesses, Michelle Coyle is the chief executive officer of Beechtree Marketing based in New Jersey. Applying her unique approaches and strategies, she has been instrumental in bolstering customer activity, launching tailored branding and messaging, and building genuine, long-term partnerships with clients — including one relationship that has endured for more than 13 years and counting by employing to her commitment to personalized service.
Mrs. Coyle is skilled at assisting established companies with managing social media and advertisements and improving overall marketing effectiveness. She puts her prowess into practice in a myriad of ways – expanding brand visibility by attending promotional events, maintaining team communication, developing business strategies, creating cohesive brand identities, managing online reputations, and executing digital campaigns — efforts that result in consumer trust success.
In addition to Beechtree Marketing, Mrs. Coyle founded Beechtree Design in 2010. This earlier entrepreneurial endeavor fostered her first relationships with corporate clients, as she created custom artwork and stationery products for companies and events. Her experiences with Beechtree Design laid the groundwork for her approach to Beechtree Marketing.
Initially motivated to enter marketing by her desire to help business owners, Mrs. Coyle’s capabilities are enhanced by her firsthand experience with the challenges of starting and marketing a business independently. She reached a pivotal moment in her career during the onset of the COVID-19 pandemic. As her work with Beechtree Marketing, which focused on wedding and event graphic design, was impacted by global disruptions, she was compelled to reevaluate her business direction. Navigating and embracing change during this uncertain period allowed her to reinvent herself while continuing to provide support to businesses.
Mrs. Coyle’s earlier background in marketing includes working as a director of operations and project manager at Out Loud Social Media; artist, franchisee and marketing director at Pretty in Paint Parties; senior graphic designer and social media manager at The Front Porch; freelance graphic designer at BeneCare Dental Plans; and manager and graphic designer at Blue Tulip and Swoozie’s. Her first professional role was as an intern and graphic designer at Red Oak Creative.
Throughout her career, Mrs. Coyle has received praise for her outstanding achievements, the highlight of which was receiving a Social Media Award from the Builders League of South Jersey in 2024 for her work with a prominent client — a testament to the impact of her innovation within the home services sector. Moreover, Mrs. Coyle was named Business Person of the Year by Alignable due to her influence and leadership in the local business community. She is also a multiple time award recipient from The Knot and WeddingWire for her excellence in event-related services.
Before starting her career, Mrs. Coyle earned a Bachelor of Science in graphic design from The Art Institute of Philadelphia in 2007. She credits this education for shaping her creative vision and strategic approach to business. Mrs. Coyle believes that effective marketing is rooted in empathy, authenticity and clear communication — values that she applies consistently across all client relationships.
Proving her penchant for professional development and engagement, Mrs. Coyle stays active in industry organizations, holding memberships in the Builders League of South Jersey, the Chamber of Commerce Southern New Jersey, and LeTip International, Inc., a business network where she serves on the board. Further, she supports civic and charitable causes that align with her values, including, yet not limited to, Puzzle Pieces Squared and the Animal Welfare Association, Inc.
Born on Staten Island in New York, Mrs. Coyle shares a creative home environment with her husband, Ed Coyle, whom she met during her days in art school. Mr. Coyle holds a degree in animation and works as a front-end developer. Mrs. Coyle appreciates the flexibility of working from home alongside him, fostering their shared creativity while raising two children, son AJ and daughter Samantha. In her leisure time, Mrs. Coyle enjoys traveling, taking road trips, solving puzzles and painting.
Mrs. Coyle envisions a future of significant growth for Beechtree Marketing. She intends to build an exceptional and dedicated team that shares her passion for supporting fellow entrepreneurs. Along with continuing to develop her primary business, she expects to fulfill her long-held dream of opening a cat sanctuary. These goals reflect the latest evolution of her career already distinguished by resilience, adaptability, inventiveness, and an affinity for helping others achieve their own success.