Judy Olsen is an award-winning designer and the owner of Judy Olsen Brand Strategy & Design, where she brings more than 30 years of expertise in print and packaging design. A natural creative with a passion for consumer engagement and connecting with clients, she is best known for her packaging and brand design work for accounts including Blue Moon Mobile Bottling and Dean Foods’ Milk Chugs. She studied art at Northern Virginia Community College before transferring to Virginia Commonwealth University, where she earned a Bachelor of Fine Arts in communication arts and design in 1987. She began her career as a designer for DiDonato Associates, a Chicago-based firm, in 1989, departing in 1992 to become the creative director of Wencel Hess Design, where she remained until 2000.
Since 2007, Ms. Olsen has been a marketing consultant for Blue Moon Mobile Bottling, where she is responsible for custom bottle and label design and sourcing as a part of the company’s overall brand identity. She launched Judy Olsen Brand Strategy & Design in 2017 and works independently with clients to generate brand identity and marketing strategy content based on identified market and company concerns. As an independent designer, she oversees the entire creative process, from idea generation to sourcing and production process auditing. In recognition of her long-term record of industry success, Ms. Olsen has been presented with numerous awards, including two Mobius Awards, six GDUSA American Package Design Awards and two Davey Awards. Recently, she led and created a Hermes Award-winning campaign for Rappahannock County, Virginia, and she is proud to have retained several client accounts for more than 20 years.
Outside her work in marketing and design, Ms. Olsen is active in community initiatives including service on the Fauquier Chamber of Commerce’s education committee, the Fauquier County Public Schools’ health advisory board, and the George Mason Enterprise Center. She credits her success to her intuition, natural ease in collaboration, and ability to communicate with others, and looks forward to continuing to work with clients for years to come.