Blending creativity with strategic vision, Melanie Dawn Goldberg has become a recognized leader in digital marketing, content development, and production strategy, consistently delivering innovative solutions across a wide range of platforms. As the lead producer, founder, and author at Faerie Arts Enterprises, she exemplifies her commitment to excellence and innovation. In this capacity, she manages a team of senior producers and collaborates with internal and licensed partners to deliver campaigns for globally recognized mobile games.
Ms. Goldberg oversees user acquisition in performance marketing, produces global go-to-market campaigns, optimizes app store presence, and creates digital assets including video, static, and playable content to drive user engagement. With seven active games and five in development under her supervision, she also manages budgets, allocates resources, onboards and oversees external vendors, standardizes processes, implements new tools, and mentors staff to ensure both operational efficiency and creative excellence.
Ms. Goldberg’s academic background laid the foundation for her multifaceted career. She earned a Bachelor of Science in digital communications design and business administration from Fordham University in New York City, equipping her with a comprehensive understanding of creative principles and business operations. She also holds a Bachelor of Commerce honors degree in operations management from the University of Manitoba in Winnipeg, providing analytical skills critical to effective project management. Her education has enabled her to integrate technical expertise with creative strategy throughout her professional journey.
Since 2021, Ms. Goldberg has also contributed her expertise as lead producer at Zynga, playing a pivotal role in the production mentorship council and the zCreative project management office. She is recognized for leading cross-functional teams on multi-million-dollar projects, fostering collaboration across complex partnerships, and delivering award-winning campaigns that expand brand reach and strengthen user engagement.
Ms. Goldberg’s entrepreneurial spirit is further demonstrated through her co-founding of LivingFae.com and her work as lead producer and author at Faerie Arts Enterprises, where she collaborates on sacred space projects and workshops that focus on spiritual empowerment and creative expression. These initiatives, including contributions to the Fairy Ring at Sunset Campout, have received recognition for their impact on spiritual communities and reflect her ability to merge artistic vision with community engagement.
Ms. Goldberg’s professional experience spans senior production and digital marketing roles across multiple organizations, including Fingerprint, LeapFrog Enterprises, MGA Entertainment, Girls Inc., and Mattel’s Digital Initiatives Group. She has delivered campaigns for iconic brands such as Harry Potter, Star Wars, Game of Thrones, She-Ra, Trolls, Monster High, Polly Pocket, and Bratz, demonstrating expertise in global content development, integrated campaign execution, and kids’ educational technology platforms. Her leadership extends beyond production to include mentoring, process optimization, and innovative workflow design.
Ms. Goldberg’s professional credentials include ICAgile certified professional certification, The Aquarian Teacher™ certification from KRI International, and Yoga Alliance’s registered yoga teacher credential. These certifications support her integration of mindfulness practices into leadership and creative workflows. She attributes her accomplishments to family support, a disciplined personal drive she calls her “peaceful warrior,” and regular kundalini yoga practice, which provides resilience and focus.
Outside of her professional pursuits, Ms. Goldberg engages in civic and creative endeavors, including volunteering with the Woodside Arts & Culture Committee and Make-A-Wish Foundation, authoring award-winning children’s books, and designing sacred spaces, altars, and holistic workshops. She is also dedicated to personal creative practices such as yoga, sound healing, meditation, and home transformation projects.
Looking forward, Ms. Goldberg intends to continue inspiring personal empowerment through creative visualization, spiritual art, and holistic practices, guiding individuals to connect with their creative potential and achieve resilience, growth, and self-discovery in both professional and personal spheres.