Drawing on more than three decades of expertise, Elizabeth A. Baker specializes in technology sales leadership. Since 2016, she has helped drive Amazon Web Services’ (AWS) phenomenal growth as the vice president of global deal strategy and programs. In this capacity, Ms. Baker is responsible for the Private Pricing Program and Strategic Customer Engagements, which is a specialized global pursuits team that engages in transformational/strategic, complex, and/or highly competitive opportunities. Prior to joining AWS, Ms. Baker spent most of her career in various sales leadership roles at SAP and Oracle.
Ms. Baker’s remarkable achievement is based on two principles: understanding customers’ temperament and the development of the Amazon flywheel approach to customer requests. These involve working backward from the customer, deeply understanding the customer’s asks, and finding cost-efficient solutions that meet the request. Her excellence has been recognized through multiple awards for leadership, impact, designs, creativity, and partnering—earning her the distinction of being recognized and awarded as a Best Business Partner. Looking ahead, she remains committed to improving revenue and enhancing customer experiences through her work at Amazon Web Services.
Setting a strong educational foundation, Ms. Baker holds a bachelor’s degree in accounting from Berry College and a master’s degree in finance and statistics from the University of St. Thomas. Today, she thrives in the innovative environment at Amazon Web Services, feeling as though she’s working in “Willy Wonka and the infrastructure factory.” She also is grateful to the leaders who have empowered her to believe in her limitless potential. Having experienced guidance early in her career, Ms. Baker places great importance on mentoring others, particularly women, and paying forward the knowledge she has gained.
Ms. Baker is happily married to Greg Lyon, and together they have three children: Preston, Marshall, and Shelby. Preston is thriving in commercial real estate, Marshall is a public defender, and Shelby recently started her education journey and is focused on Bok Fu Do teachings. Ms. Baker takes great pride in her children’s achievements and is grateful for her husband’s unwavering support of her own career. Her advice to young professionals is to be bold and make a positive, memorable impact in everything they do.
