For more than 20 years, Cristina M. McKay has led a career in the wellness and e-commerce industries marked by innovation, leadership and a commitment to transparency. Since founding EverBella in 2021, she has overseen the development and launch of a product line that includes Complete Collagen Plus, Essential Growth Hair Serum, Complete Biotin Plus and NutraBoost Beauty Gummies. Ms. McKay takes a hands-on approach to her business, collaborating closely with her customer service team and contractors on development work, managing communications with 60,000 customers via email, maintaining an active social media presence, and handling accounting and administrative responsibilities. She is also dedicated to producing clean, all-natural, non-genetically modified organism (GMO) products that are made in the United States. Every formulation is free from common allergens, contains zero sugar or unnecessary fillers, and undergoes third-party testing for contaminants. The organization also backs every product with a 180-day money-back guarantee.
Ms. McKay’s journey with EverBella began after personal health challenges led her to discover the importance and power of supplements. She was experiencing hair loss, poor sleep and weight gain despite a healthy lifestyle, and she found little relief from conventional medical advice. After researching supplementation, Ms. McKay ultimately transformed her own health — a process that inspired her to bring the Complete Collagen Plus supplement to market. Everbella went on to achieve one million dollars in sales in its first year.
Prior to founding EverBella, Ms. McKay served as chief marketing officer of PuraThrive (now Purality Health) for nearly five years, where she gained comprehensive experience in supplement-focused e-commerce operations. She further honed her skills in such roles as agency director at East5thAvenue, internet marketing specialist at Power Target LLC and digital coordinator at Weber Shandwick. From 2014 to 2019, Ms. McKay contributed in numerous positions at NewMarket Health Publishing LLC, including marketing coordinator, affiliate manager, senior media buyer and affiliate marketing manager. Her professional life began in 2011 as an account management intern at One to One Networks.
Among her many accomplishments, Ms. McKay’s greatest professional pride comes from making women feel seen and heard in an industry that often lacks transparency. She values being honest with customers and finds validation in testimonials from women who report life-changing results. Ms. McKay has been recognized in the last two years through features in prominent publications, such as Woman’s World, US Weekly, Galore, Marie Claire and Women’s Journal. She has appeared on podcasts like Wellness Mama, the Live Beyond the Norms Podcast and The You World Order Showcase Program, collaborating with noteworthy figures such as best-selling author Forbes Riley.
Before venturing onto her vocational path, Ms. McKay pursued an educational foundation. She earned a Bachelor of Science in mass communication with concentrations in marketing, advertising and public relations from Towson University in 2013. Ms. McKay has backed up her credentials with certification in digital analytics fundamentals from Google. She attributes her success to her ability to connect authentically with people, foster genuine relationships with customers, and treat them with respect, rather than focusing solely on sales.
To commemorate her achievements, Ms. McKay has received many accolades. She was presented with the Best Affiliate Manager Award by the Direct Response Marketing Partners Group in 2020 and the Best Traffic Tee-Up award by East5thAvenue in 2021. In 2025, Ms. McKay was named as one of the Top Self-Made Women in America by MSN. The same year, OK! Magazine featured her as one of Five Inspiring Women in Wellness.
Balancing her career with a rich personal life, Ms. McKay centers herself through homestead gardening and holistic living on her family’s 24-acre farm. That farm includes an acre-sized labyrinth garden inspired by her mother’s passion for horticulture. Ms. McKay is a devoted wife and a loving mother to two children. In addition to gardening, she enjoys selling eggs and baked goods, volunteering at church, and traveling with her family.
In the coming years, Ms. McKay is eager to expand awareness of EverBella as a global brand. She is particularly focused on increasing engagement across social media platforms like Instagram, Facebook and TikTok, while continuing to foster community through educational content and customer support initiatives.