Who's Who of Professional Women


Betsy Bear Hoff

Attributing much of her success to her dedication to her job and her company, Ms. Bear Hoff furthered her skills through graduate level studies at Cardinal Stritch University, where she earned a Master of Business Administration in 2006 followed by a master’s degree in business management in 2008. Driven by the desire to do her family proud and keep the company going as her predecessors did, she achieved the position of company president in 2018, becoming the fourth generation of her family to helm the Alloy Products Corporation, following her father, grandfather and great-grandfather. She recalls visiting her grandfather in his office when he was president of the company and telling him that one day, she would be sitting in his chair.

As president of the Alloy Products Corporation, Ms. Bear Hoff’s responsibilities include liaising with their customer service team, overseeing all of their departments, visiting the production floor to check on manufacturing, and keeping the various parts of the company running smoothly. Through her dedication to exemplary customer service, she ensures that every product they produce not only meets, but exceeds, industry standards. She has made a name for herself through her expert knowledge of both the industry and the internal aspects of the company, and as a forward-thinking professional who never waits for someone else to do something that she wants done. Furthermore, Ms. Bear Hoff has also developed a reputation as a fair leader who never asks her employees to do things that she would not do herself.

Having accomplished much over the course of her tenure, Ms. Bear Hoff considers her most notable achievement to be becoming the first woman president in the history of the Alloy Products Corporation. She is also incredibly proud of the fact that she has been able to increase their sales every year since she took over as president and that she is trusted by her board members and stockholders. Above these accomplishments, however, she notes her favorite part of her work is talking to the customers and helping to ensure that their problems are solved. Looking toward the future, Ms. Bear Hoff’s primary goal is to continue to bring the company to new growth, including expanding to develop a third location in the next five years.

In addition to her primary responsibilities, Ms. Bear Hoff has contributed her skills to a number of other professional and civic endeavors as well. In her professional sphere, she holds a position on the board of the Waukesha County Business Alliance in order to keep abreast of developments in her field. Her civic involvement includes contributions to both the Waukesha Women’s Center and the Humane Animal Welfare Society. Married with two stepsons, Ms. Bear Hoff enjoys spending her free time golfing, bowling, traveling, and spending time with her friends and family.


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