With more than two decades of experience to her credit, Ashley J. Perri has established herself as an expert in skincare, specializing in areas such as acne and acne scarring, anti-aging treatments, photofacials, and microneedling fractional skin resurfacing. She currently as the owner and founder of Skinprovement Inc., based in Ontario, Canada, where has built a thriving business dedicated to innovative skincare solutions. Skinprovement Inc. is an award-winning medi-spa with three locations in the Greater Toronto Area, offering a range of skincare services and laser treatments.
In 2017, Ms. Perri opened her first storefront in Woodbridge, Ontario, followed by additional locations in Schomberg in 2021 and Toronto. In her role as owner, her responsibilities include visiting each clinic weekly, engaging with staff and clients to maintain a dynamic and supportive work environment for her team of over 20 employees. Prior to founding Skinprovement Inc., she refined her expertise in men’s skincare as manager at The Men’s Power Spa from 2006 to 2011. During that time, she also contributed as an educator at Sheridan College from 2008 to 2011.
Ms. Perri’s foundation in aesthetics began with coursework at Sheridan College from 2004 to 2006, where she specialized in medical aesthetics. Unlike many of her peers who followed traditional career paths in nail salons, she chose to forge her own path, recognizing an emerging demand for specialized skincare services. Her early experience at a men’s-only skin clinic, one of the few of its kind at the time, offered invaluable insights into the industry. Through dedication and innovation, she advanced to the role of manager, further expanding her expertise in this niche field.
Beyond her professional achievements, Ms. Perri is deeply committed to civic initiatives. She founded Brows For The Brave, a program offering complimentary services to individuals affected by cancer, inspired by an encounter with a cancer patient in her early years of business. Additionally, she and her family have donated over $170,000 to Vaughan Hospital, now Cortellucci Vaughan Hospital, funding an ICU room in memory of her mother. In light of her impressive undertakings in philanthropy, she has earned her several accolades, including the Women in Excellence Award from the Canadian Italian Business and Professional Association in 2023 and the Pillar of the Community Award from the Canadian Spa & Wellness Awards.
Reflecting on her path, Ms. Perri’s career began in the basement of her home with a single laser machine. Through perseverance and innovation, she has expanded Skinprovement into multiple locations across Canada. She is particularly proud of receiving the Young Entrepreneur Under 40 Award from the Vaughan Chamber of Commerce, which reinforced her belief in the value of hard work and resilience.
Ms. Perri attributes her success to her children, who serve as her greatest motivation. They inspire her to lead by example through dedication and perseverance. She also feels fortunate to have a supportive husband who shares in her vision, and together, they have cultivated a work culture that extends beyond business. Her team members have developed a strong sisterly bond, and through mentorship and empowerment, several have advanced into management roles, with two becoming part owners of a new location.
Looking to the future, Ms. Perri envisions expanding Skinprovement to create opportunities for aspiring business owners while growing Brows For The Brave to serve communities across Canada and eventually the United States. She is committed to empowering individuals, particularly women, to pursue business ownership within the skincare industry. By fostering a supportive environment and dismantling perceived glass ceilings, she ensures that those with a passion for entrepreneurship have the resources and mentorship needed to succeed.