Rochelle Carpio, executive director at Silverado Senior Living in California, has dedicated her career to serving the senior community with mission-driven compassion and expertise. With a Bachelor of Arts in communication and media studies from the University of Santo Tomas and an impressive collection of certifications, Ms. Carpio’s career reflects a deep commitment to enhancing the lives of those living with dementia and other neurocognitive diseases.
Ms. Carpio joined Silverado Senior Living in 2022, leading a specialty memory care program accredited by Alzheimer’s Disease International. She brings extensive experience to her role, having worked in senior living and health care for over a decade, including positions as a post-acute liaison at HumanGood, director of marketing and admissions at Santa Teresita (Mount Carmel Health System), and as regional director of marketing for Genesis Healthcare. These roles strengthened her operational skills and her ability to connect families with supportive care resources, which now inform her daily responsibilities at Silverado.
Ms. Carpio approaches her work with a heartfelt mission to improve the lives of seniors facing cognitive impairments. Each day, she coordinates with residents and their families, providing ongoing education and support. She sees her position as an advocacy role, striving to give voice to those with dementia and confront the stigma surrounding their condition. By balancing administrative duties, such as financial planning and staff development, with her devotion to resident well-being, Ms. Carpio fosters an environment that prioritizes safety, joy, and dignity.
Ms. Carpio’s career journey has taken her from her early days in the Philippines, where she worked in marketing and even graced the pageantry world, to her current leadership role in U.S. senior living. Before moving to the U.S. in 2005, she was a professional model and actress in the Philippines and represented her country in prestigious international beauty pageants. Her marketing career began with high-profile roles, including work with the Miss Earth international beauty pageant and Miss Asia Pacific Quest, before she transitioned into health care operations. Her pageantry skills and marketing prowess have given her a unique perspective in her current role, causing her to emphasize personal connection and quality care over numbers. Recognized by peers and industry professionals alike, Ms. Carpio received the 2024 Philippine Pageantry Excellence Award and the Rising Star Award at Silverado’s 2023 Leadership Conference. She attributes her success to resilience and continuous learning. Ms. Carpio completed the Wharton Executive Education Management Development Program and a specialized dementia care certification from Silverado, underscoring her dedication to professional growth.
Looking ahead, Ms. Carpio aims to expand her influence in senior living, with aspirations to grow into her operations role and move into regional operation and, ultimately, a C-suite position. Balancing her professional and personal life, Ms. Carpio finds joy in family adventures and cherishes the time spent with her son, with whom she looks forward to more trips abroad.
For Ms. Carpio, working with the elderly population is a deeply rewarding experience. She values the connections she builds with residents and the stories they share, drawing inspiration from their wisdom. Feedback from families reinforces her sense of purpose; a recent conversation with a resident’s daughter left a lasting impact, as the daughter expressed her profound gratitude for the loving environment Ms. Carpio helps create at Silverado. Serving her residents and building a welcoming place for others drives Ms. Carpio every day in her mission to make a meaningful difference in the lives of seniors and their families.