Pahuna Sharma-Laden is the innovative founder and chief executive officer of Lagraphia, a cutting-edge digital marketing agency based in Madison, Wisconsin. Under her dynamic leadership, Lagraphia delivers integrative and inclusive marketing strategies that transform brand narratives and drive significant improvements in client return on investment (ROI). By blending creative storytelling with robust, data-driven insights, her team crafts dynamic digital campaigns, comprehensive integrated marketing plans, and targeted brand messaging solutions that resonate with diverse audiences and generate measurable business growth.
A seasoned professional with more than two decades of experience and holding two master’s degrees in communications, Ms. Sharma-Laden has expertly navigated complex marketing landscapes across multiple industries. Her holistic approach—merging strategic planning, creative innovation, and performance optimization—has consistently turned underperforming efforts into high-impact, profitable initiatives, firmly establishing her as a trusted leader in the field.
Beyond her professional achievements, Ms. Sharma-Laden is deeply committed to civic-mindedness and charitable work. She actively engages in volunteer initiatives and community projects that support a range of causes, reflecting her lifelong dedication to giving back and driving social progress. This broad commitment underscores her belief that commercial success and community engagement go hand in hand.
Ms. Sharma-Laden’s leadership at Lagraphia embodies a rare blend of business acumen, advanced academic achievement, and social responsibility. Her work empowers brands to connect authentically with their audiences, setting a new standard for integrative marketing that not only improves ROI but also fosters lasting brand loyalty.