Kim Woodard is a distinguished brand consultant with more than two decades of experience in graphic design and creative direction. Since 2025, she has served as a brand consultant, guiding organizations in developing cohesive and impactful brand identities. Additionally, she has been a freelance creative director with Acrobat Inc. since 2024.
As a brand consultant, Ms. Woodard helps organizations elevate their brands by analyzing data-driven insights and transforming them into actionable strategies. She takes a numbers-based approach, using facts and figures to determine what is working, where improvements can be made, and how to drive measurable results. By conducting thorough research and interpreting key metrics, she identifies the right direction to enhance brand identity and market presence. Ms. Woodard’s goal is to provide clear, data-backed strategies that help businesses achieve their branding objectives effectively and sustainably. She supports clients every step of the way, ensuring they reach the numbers and impact they are striving for.
Ms. Woodard considers her tenure as director of creative services at OU Health from 2019 to 2024 as a defining period in her career. OU Health is an academic health system in Oklahoma that provides comprehensive patient care, medical education, and innovative research to improve health care outcomes across the state. In her capacity as director of creative services, Ms. Woodard spearheaded a comprehensive rebranding of the academic health system, transitioning it from OU Medicine to OU Health. This transformation included designing a new logo, developing a cohesive color palette, and creating a style guide to modernize the organization’s visual identity and strengthen its community presence.
Prior to working with OU Health, Ms. Woodard served as an art director at OU-Tulsa from 2017 to 2019. From 2012 to 2017, she worked as a graphic designer at the Oklahoma State University Institute of Technology, and from 2009 to 2011, she was a creative manager at InterWorks Inc. Ms. Woodard also held the position of senior graphic designer at OSU-Stillwater from 2004 to 2010 and began her career as a graphic designer for the Houston Zoo from 2003 to 2004.
Ms. Woodard’s expertise has been recognized with features in prominent publications, including in the magazine She Is Tulsa in 2024 and earlier in Women We Admire in 2023, where she was listed among the Top 50 Women Leaders in Technology. She dedicates her time as a member of the Art Directors Club of Tulsa, a professional organization dedicated to fostering creativity, networking, and education in the fields of design, advertising, and visual communications. Establishing a strong academic foundation, Ms. Woodard attended Oklahoma State University and earned a Bachelor of Fine Arts in 2003.
Reflecting on her path, Ms. Woodard considers the rebranding of OU Health to be her most significant achievement. As the lead graphic designer behind the initiative, her efforts revitalized the organization’s visual presence, ensuring consistency across materials and building a fresh, modern image. Ms. Woodard firmly believes that every life event serves a purpose. Through this perspective, she has transformed challenges into opportunities, allowing her to refine her expertise and navigate her career path with resilience.
Born in Oklahoma City, Ms. Woodard is a devoted mother to her son. She enjoys visiting Disney parks and finds inspiration in the creativity and designs on display. She approaches life with a focus on daily goals, collaborating with clients to bring their visions to reality. Looking ahead, Ms. Woodard aspires to expand her consulting work, helping health care systems rebrand and modernize their visual identities. Her dedication to delivering excellence and having meaningful impacts remains unwavering as she continues to bring integrity and diligence to every project she works on.