Who's Who of Professional Women


An experienced marriage and family therapist, Eleanor Zeitlen Avinor continues to thrive in her private mental health care practice. She started the business in 2007 using her expertise in psychology, counseling, and psychological assessment, and wholeheartedly loves her work. She has also lent her services to her role as the academic director and head of the department of KEG Cards International since 1990. KEG cards are therapy tools she created to help foster emotional growth. They are now used all over the world.

Previously, Dr. Avinor was the academic CEO of KEG International and a researcher and teacher with the University of Haifa in Israel. She found she enjoyed advancing the field and sharing her knowledge with others, so she authored papers like “Shirley: ‘There is Not Enough’” for the Psychology and Behavioral Science International Journal and co-authored papers like “CMC among multilingual students of English for academic purposes: linguistic and sociolinguistic communicative factors in online written responses,” and “Academic difficulties and early literacy deprivation: The case of Ethiopians in Israel.” Over the years, she has become a trusted voice in psychology and has been invited to conduct workshops both nationally and internationally. She further keeps in touch with her peers through affiliation with the Israeli Association for Marital & Family Therapy, UTELI, and EUROCALL.

Dr. Avinor prepared for her endeavors by completing coursework in psychotherapy at the School of Psychotherapy at Rambam Hospital Medical School in 2013 and in redecision therapy at the Southeast Institute in North Carolina in 2005. She also earned a PhD in education from The University of New Mexico in 1990 and a Master of Arts and a Bachelor of Arts in English language at the University of Hafia in 1981 and 1970, respectively. Additionally, she holds a Master of Science in psychotherapy from the University of Derby.

In recognition of her hard work and dedication, Dr. Avinor was honored with the Rector’s Committee Grant to Create Internet Modules for Foreign Language Courses in 2000, and with inclusion in various editions of Who’s Who in the World, Who’s Who in Medicine and Healthcare, and Who’s Who in America. Despite these notable achievements, however, she is most proud of her children.

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