Chery Beverly has cultivated a reputation for artistic excellence and strategic creativity in the field of graphic design and visual communications, shaping brand identities and elevating marketing materials for educational institutions across the country. As design director and principal of Ridge Creative Inc., she guides a specialized team known for producing premium print collateral and alumni publications for private schools. She oversees each design from concept to final production, ensuring aesthetic clarity, color integrity and communication precision through meticulous press checks and client engagement. Her expertise has helped Ridge Creative earn a place among firms that deliver both visual elegance and functional results, particularly within the independent school sector.
Ms. Beverly earned a Bachelor of Science in graphic design and visual communications from Florida State University. Her undergraduate training gave her both the technical foundation and conceptual depth necessary for thriving in a competitive creative industry. She credits her time at Florida State and the support of early instructors for helping her recognize design not only as an artistic outlet but also as a form of professional communication. Even before entering college, she displayed notable talent; after graduating high school in Tampa, she received early acclaim for artwork that earned awards, college credit and gallery display. Her Advanced Placement portfolio was submitted to Princeton University, an achievement that further affirmed her direction in the arts.
Ms. Beverly’s professional journey includes a series of formative roles that built her breadth in print and interactive media. Before founding Ridge Creative Inc., she was an art director at Marjoram, where she refined her ability to lead creative teams and manage complex visual campaigns. Her earlier role as associate creative director at Mindpower Inc. offered the opportunity to lead branding campaigns for colleges and universities, coordinating on-site focus groups and photoshoots while translating institutional goals into cohesive visual identities. Although her full-time engagement lasted under two years, she remained connected to the firm through ongoing consulting work.
Ms. Beverly’s contributions as senior designer at Sarrett Creative involved developing innovative visual concepts for large-scale editorial projects. Prior freelance and contract experience deepened her understanding of client collaboration and stylistic versatility. She also was a senior art director at The Hauser Group, where she led projects for corporate and nonprofit clients. Earlier, she co-founded Lure Design in Orlando, working as a design director and playing a key role in shaping the studio’s creative reputation.
Ms. Beverly’s design philosophy centers on clarity, storytelling and elegance. She partners closely with school marketing directors to ensure that every campaign aligns with institutional messaging while capturing a unique voice. Her work has garnered multiple Council for Advancement and Support of Education Awards, including a particularly meaningful win for Westminster School, and recognition from the Creative Club of Orlando. Her designs have been featured in publications such as Communication Arts, PRINT Magazine and Print’s Best Logos & Symbols, reflecting her status as a creator with national visibility.
Outside her professional sphere, Ms. Beverly is an avid outdoor enthusiast. She previously served on the board of directors for the Georgia Canoeing Association and is an experienced class IV whitewater kayaker. Alongside her husband, she enjoys cross-country mountain biking and maintains an active fitness lifestyle. Their home life includes the company of a Goldendoodle and an Aussiedoodle.
Ms. Beverly remains committed to pushing the boundaries of design innovation. She plans to pursue certifications related to artificial intelligence to enhance the capabilities of Ridge Creative Inc. and ensure the firm stays aligned with future trends in visual communications. With a foundation built on discipline, artistic intuition and a client-centered approach, she continues to shape the visual landscape of educational marketing with precision and passion.