Storyteller, strategist, and spark igniter Beverly Cornell never imagined she’d become an entrepreneur, but life had bigger plans—and she embraced them with open arms. Moving frequently as the spouse of a dedicated U.S. Army servicemember, she witnessed the unique challenges of building a career without deep local roots. Yet, rather than see obstacles, she saw opportunities. Fueled by determination and a knack for connecting with others, Ms. Cornell transitioned from consulting to launching BC & Associates Marketing Corp. in 2011. Today, she’s not just a marketer—she’s a growth visionary and brand catalyst for small businesses ready to awaken their brand magic and bring it to life.
Ms. Cornell champions small businesses with enchantment and expertise. Her passion lies in empowering small business owners to turn their dreams into reality. Her agency doesn’t just provide marketing services; it creates partnerships. She helps clients awaken their brand magic and boldly bring them to life, weaving clarity, simplification, and focus into everything she does. Known for her ethical business practices and collaborative spirit, Ms. Cornell is more than a service provider; she’s a trusted guide in her clients’ success stories.
From being a startup enthusiast to a marketing mentor, Ms. Cornell’s career journey is a testament to her adaptability and dedication. Before founding BC & Associates, she honed her skills as the marketing director for Mango Languages and IteroText Translation Services. Her early experiences at BBDO working on the Chrysler account and as a marketing manager with PALS International laid a strong foundation for her later successes. Along the way, Ms. Cornell earned a Bachelor of Arts in communications, a Master of Arts in intercultural communications, and a series of certifications that reflect her commitment to growth and excellence, including becoming a Master certified Sandler sales trainer.
Having a visionary approach to business growth, Ms. Cornell touts that BC & Associates “isn’t your typical branding and digital marketing agency—it’s a collaborative ecosystem.” Inspired by real estate and law firm models, she has structured her business to foster entrepreneurship among her global team. Every member operates their own business under the BC & Associates umbrella, creating a culture of shared growth and mutual success. Her profit-sharing model ensures that her team’s dreams align with hers, a unique approach that fuels both individual and collective achievements.
Ms. Cornell’s dedication extends beyond marketing to a life of service and creativity. As a military wife, she has contributed to Army Family Readiness, served as a Stephen Ministries leader, and supported her church community. Her creative spirit shines through in “Lemonade Tales,” a blog she began in 2011, and her 2024 ventures as the host of the “Spark & Ignite Your Marketing” podcast and author of “Marketing for Entrepreneurs: The Quick Guide to Spark & Ignite Your Marketing.” Continuing to light her path forward, Ms. Cornell’s future is as bright as the fireworks she ignites for her clients. With plans to grow her team of marketing associates, she is excited to mentor the next generation of professionals while continuing to help small businesses achieve big dreams. Her secret? – belief in partnership, transparency, and the magic of sharing ideas.