With a creative vision fueled by precision and passion, Aliceje J. Keyburn has built a dynamic career in graphic and media design, earning industry-wide respect for her versatility and leadership in visual storytelling. As the sole graphic and media designer for Yamaha Financial Services, she shapes the brand’s visual identity across both local and international platforms. Her work encompasses a wide range of digital and print materials, from online advertisements and dealer collateral to event displays and marketing assets. Known for her ability to manage urgent and high-stakes projects, she brings clarity and consistency to every visual element, supporting marketing campaigns that drive engagement and brand recognition.
Ms. Keyburn’s academic journey set the foundation for her creative achievements. She earned a Bachelor of Science in graphic design from The Art Institutes, complemented by an Associate of Arts in design and applied arts from Golden West College. Her formal training combined with real-world experience enables her to deliver polished, brand-aligned content that supports strategic business objectives. These credentials have also provided her with the technical fluency and conceptual insight needed to thrive in the ever-evolving landscape of visual media.
Before taking on her role at Yamaha Financial Services, Ms. Keyburn held several key positions that shaped her development as a design professional. At Race Winning Brands, she was a senior graphic designer where she crafted compelling content that elevated multiple product lines. Her tenure as a marketing coordinator with Yamaha Finance deepened her understanding of the intersection between finance and visual communication. She also contributed her design expertise to Yamaha Motor Corporation, USA, ensuring that each visual asset met the company’s standards for creativity and consistency.
Earlier in her career, Ms. Keyburn was lead graphic designer at Motorcycle Aftermarket Group, where she led brand initiatives that boosted customer engagement and market presence. Her foundational leadership experience stems from her years at Kohl’s Department Stores, where she advanced from beauty department supervisor to misses supervisor. These early roles reflect a pattern of growth, initiative and adaptability that continues to define her professional path.
Ms. Keyburn is also recognized for her commitment to mentorship and diversity within the industry. She leads the Yamaha Women’s Alliance at Yamaha Motor Corporation, USA, fostering a supportive community for professional women. Her advocacy work includes co-leading events for the Specialty Equipment Market Association Businesswomen’s Network Female Build and serving on the network’s select committee. Her civic engagement extends to volunteer service with organizations such as Kohl’s Cares for Kids and the American Red Cross.
Ms. Keyburn’s work has earned her accolades that reflect both her talent and her impact. She was named one of Powersports Business’ 40 Under 40, a recognition of her influence in a traditionally male-dominated industry. She also received a Best in Show award from The Art Institutes and an Addy Award from the Orange County Advertising Federation, early indicators of the promise she has continued to fulfill. Looking to the future, she aims to move into an art director role while continuing to champion the advancement of women in automotive and design fields.