Adria Marie Laboy, MBA, is a dedicated community engagement specialist whose career reflects a deep commitment to fostering connections and advocating for underserved communities. With a strong foundation in communication, project management, and bilingual fluency, Ms. Laboy has built a reputation as a leader in community service. Her work at Highmark Inc. allows her to bridge gaps between nonprofit organizations, social services, and government agencies, ensuring that vital resources reach those in need. Through her role, she builds grassroots relationships, conducts impactful presentations, and is a trusted brand ambassador throughout her assigned territory.
Ms. Laboy’s educational journey has played a crucial role in shaping her professional path. She earned a Master of Business Administration in international business from the University of Scranton, demonstrating her commitment to personal and professional growth. She also holds a Bachelor of Science in counseling psychology and a Bachelor of Arts in communication and media studies, both from East Stroudsburg University of Pennsylvania. Her diverse academic background equips her with the skills necessary to navigate the complexities of community engagement while effectively communicating with various stakeholders. She has further enhanced her expertise with certifications in discovering strengths, developing self-awareness, and social media marketing foundations.
Building upon her academic achievements, Ms. Laboy’s career trajectory reflects her dedication to service and leadership. She began as a teller at Nepa Credit Union before transitioning into community services as a case manager at Providence Community Services. Her passion for community development led her to Aetna, where she progressed from a community development coordinator to a team leader, playing a pivotal role in outreach efforts and relationship-building initiatives. Following this experience, she joined Gateway Health as a community engagement specialist before assuming her current position at Highmark Inc. in the same capacity. Throughout her career, she has leveraged her expertise to educate communities about available resources, partner with local agencies to develop training materials, and advocate for better health care and social services access.
Beyond her professional responsibilities, Ms. Laboy actively contributes to various boards and organizations dedicated to community enrichment. She serves as the president of the Federation of Latinos for Education about the Cultures of Hispanic America, where she promotes cultural awareness and provides essential services such as workforce development, language classes, and interpretation assistance. Additionally, her involvement with the Lehigh Valley Active Life Center, Hispanic Center, Salvation Army, and Greater Lehigh Valley Chamber Hispanic Chamber underscores her commitment to making a tangible difference in her community.
At Highmark Inc., Ms. Laboy’s impact extends well beyond standard corporate responsibilities. She delivers presentations to providers, stakeholders, and health care organizations, ensuring essential educational materials reach communities through care events and senior centers. She also coordinates support across different lines of business, including commercial and ACA sectors, to strengthen the company’s internal and external reputation. Furthermore, she engages with nonprofit leaders, social service professionals, and government officials by serving on influential boards to drive meaningful change. Her ability to conduct virtual and in-person presentations has allowed her to reach diverse audiences and market various health care products while educating individuals about their benefits and available resources.
Balancing professional achievements with personal responsibilities, Ms. Laboy takes great pride in managing both aspects of her life. She successfully pursued her MBA while raising three children, a testament to her determination and resilience. Inspired by her parents’ academic accomplishments and her husband’s unwavering support, she remains motivated to excel in her career. Looking ahead, she aspires to become a professor at a university or college where she can share her knowledge and mentor the next generation of professionals in her field.
Further demonstrating her leadership within Highmark Health Company, Ms. Laboy is key in advancing diversity initiatives. As the affinity lead for the Salud group within the business resource group, she works to support Latino employees and foster an inclusive corporate environment. Additionally, her position on the government engagement council allows her to influence policy discussions and advocate for initiatives that benefit employees and the broader community. Through these roles, she drives internal change while ensuring that corporate efforts align with the needs of the populations she serves.
Looking toward the future, Ms. Laboy remains dedicated to expanding her expertise, deepening her community involvement, and furthering her advocacy efforts. She continues strengthening the programs and organizations she supports while striving for innovation in her field. By leveraging her skills, education, and passion, she impacts her professional sphere and the lives of the individuals she serves. Her story is one of perseverance, leadership, and an unwavering commitment to building a stronger, more connected community.