Lisa Petty has found success in freight and logistics for nearly two decades, marked by her visionary leadership and expertise in the consumer packaged goods, health and wellness, and grocery delivery sectors. Since 2010, she has excelled as the owner, founder, and chief executive officer of CalGal Freight Solutions. In this capacity, she has focused on building a sustainable organization where employees feel valued and empowered, overseeing a diverse team based in the Dominican Republic, the Philippines, Colombia, and Arizona. Her responsibilities also include strategic planning, payroll oversight, hiring and training, and ensuring that both clients and staff experience a supportive environment. Ms. Petty is deeply committed to creating long-term partnerships with customers, emphasizing service excellence and reliability in every interaction.
Prior to establishing CalGal Freight Solutions, Ms. Petty was active as an agency owner with The American Group, now known as Integrity, LLC, in 2010. During her tenure, she was celebrated for her exceptional performance, including the Million Dollar Plus Rep or Agency Award in 2010, as well as multiple trophies and certificates of recognition. Her ability to attract and retain major clients in the pet industry has resulted in significant growth for both her customers and her own business. Ms. Petty’s approach centers on treating clients as partners, fostering relationships that extend beyond transactional exchanges.
From 2006 to 2010, Ms. Petty worked as a shipping consultant at Unishippers. This role marked her entry into the freight brokerage field after seeking new opportunities beyond her previous position in the wine industry. At Unishippers, she gained valuable experience selling and brokering truckloads as well as managing small parcel shipments with DHL. This foundational period was instrumental in shaping her understanding of logistics and customer service.
Ms. Petty began her career as a sales representative and fine wine specialist at Gallo Wine Company from 2003 to 2006. In these posts, she developed a strong work ethic and honed her business acumen while competing against established brands in Santa Barbara. Despite excelling in this environment, she realized her need for a healthier lifestyle and sought a new direction that ultimately led her into freight logistics.
In addition to her primary responsibilities, Ms. Petty has been an angel investor with Sarilla since 2023. Furthermore, she operates as the co-creator of Freight Script, an innovative technology platform designed for logistics sales representatives. Freight Script leverages artificial intelligence to streamline sales processes within the freight industry, offering voice-enabled tools that function similarly to customer relationship management systems while integrating with platforms like HubSpot or Salesforce. The project reflects Ms. Petty’s commitment to advancing technology within logistics and supporting industry professionals through user-friendly solutions.
Ms. Petty’s expertise is widely acknowledged within her industry, particularly for managing complex deliveries such as temperature-controlled freight for major retailers like Kroger and Chewy.com. Her focus on high-quality carrier relationships ensures the timely execution of large-scale shipments under strict deadlines. Ms. Petty continues to explore new opportunities within flatbed shipping while remaining dedicated to scaling CalGal Freight Solutions through strategic recruitment and operational development.
Before embarking upon her professional path, Ms. Petty graduated with a Bachelor of Science in international business with an emphasis in marketing from California Polytechnic State University, San Luis Obispo in 2002. Her educational achievements provided a strong foundation for her career, equipping her with critical skills in marketing strategy and global commerce that have proven invaluable throughout her professional journey.
The resilience Ms. Petty developed during childhood adversity has been central to her success. She credits her mother’s insistence on excellence for instilling attention to detail— a vital trait in freight shipping— while mentorship from both her stepfather and father encouraged entrepreneurial ambition and perseverance. These influences have shaped not only her career trajectory but also her commitment to providing for her family and serving as a role model for her daughters.
Over the Years, Ms. Petty has received notable accolades, including being featured in Voyage Atlanta in 2026. Her dedication to long-term client relationships stands out as one of her proudest achievements. She has guided clients from modest beginnings to shipping truckloads with national retailers, growing alongside them through mutual trust and partnership.
Beyond her primary accomplishments, Ms. Petty is passionate about fostering a positive company culture at CalGal Freight Solutions, where employees can thrive and clients can become enthusiastic advocates for the brand. She aims to establish robust systems that enable the organization to operate efficiently even in her absence while continuing to attract top talent who share her values.
Ms. Petty encourages those entering the freight industry to cultivate courage and confidence while maintaining awareness of their mindset. She believes that embracing change begins with recognizing self-limiting thoughts and taking bold steps toward personal growth — lessons she applies daily as both a leader and mentor within her field. Her legacy is defined by the wealth of memories created with loved ones as well as the inspiration she provides for future generations to pursue their dreams boldly, make meaningful contributions, and leave lasting marks on their communities.