Viviana C. Rondinelli Mattei is the founder of VV Health, LLC, a company dedicated to creating customized health products and advancing preventative care. In this role, she leads the development of white-label supplements and tailored formulas for medical practitioners, oversees product label design, manages digital sales platforms, and provides strategic marketing support. Over nearly two decades, she has built a multifaceted career that unites marketing expertise, product development, and strategic leadership, transforming ideas into impactful solutions that bridge the gap between science, health, and consumer engagement.
Ms. Rondinelli Mattei’s educational background has been instrumental in shaping her professional journey. She earned a Master of Business Administration in marketing from Inter-American University of Puerto Rico, Metropolitan Campus, after graduating magna cum laude with a Bachelor of Business Administration in advertising from Universidad del Sagrado Corazon in San Juan. These academic achievements provided a strong foundation for her work at the intersection of communication, strategy, and consumer behavior, skills that have been central to her success as an entrepreneur and industry leader.
Through VV Health, Ms. Rondinelli Mattei collaborates directly with medical practitioners to provide individualized supplement solutions designed to meet specific patient needs. Beyond product formulation, she offers a range of services that include social media content creation, online sales strategy, and the development of Shopify pages that streamline e-commerce for health care providers. Committed to advancing public understanding of preventative health, she is also exploring the creation of a nonprofit organization dedicated to educating communities about supplementation, nutrition, and lifestyle wellness.
Ms. Rondinelli Mattei’s entrepreneurial expertise was first evident in her previous venture, VV Digital Content, LLC, where she helped businesses strengthen their digital presence. As owner and founder, she provided content strategy, client management and project leadership, successfully delivering customized digital solutions to a wide range of clients. This experience honed her skills in business development and positioned her as a trusted advisor on brand growth and digital communication.
Ms. Rondinelli Mattei also brings significant corporate experience to her work. At Haleon, she was the digital commerce and capabilities development manager, spearheading e-commerce initiatives and building digital infrastructure for the Puerto Rico market. Before that, she contributed to digital transformation at Popular, working as a digital channel and user experience strategist, and earlier as a digital customer experience supervisor. In these roles, she guided platform development, improved user engagement, and helped shape strategic initiatives that enhanced customer experience across the company’s online ecosystem.
Earlier in her career, Ms. Rondinelli Mattei gained valuable experience in marketing and advertising agencies, including positions as senior digital account executive at KIS Digital and digital account executive at BBDO Puerto Rico Inc. She also held roles at Nobox and began her professional path outside the advertising industry, working as a repo supervisor at Doral Bank and office manager at The Clorox Company. A formative internship in public relations with Grey Group offered early insights into strategic communication and brand positioning.
Dedicated to professional growth, Ms. Rondinelli Mattei has earned a range of certifications that reflect her commitment to continuous learning and leadership development. These include LEAD from the NeuroLeadership Institute, certified product manager from Cornell University, ideation and innovation skills from the Georgia Institute of Technology, and certified leader from Maxwell Leadership, among others. Each credential has strengthened her ability to lead teams, manage products, and deliver strategic value to clients and organizations.
Looking ahead, Ms. Rondinelli Mattei aims to expand VV Health’s impact throughout Puerto Rico, the Caribbean and Latin America. She advocates for the role of supplements as alternatives and complements to traditional medicine and envisions creating integrated care environments for elderly individuals that combine wellness, sensory experience and community support. Her expertise in marketing, advertising, health product formulation, and entrepreneurship continues to drive her mission to improve individual well-being and transform the broader landscape of preventative health.