Ruby Kootval, MBA, has built a reputation as an innovative force in advertising content and digital marketing, forging a career defined by creative vision, strategic leadership and measurable impact. As senior digital marketing manager at Aloware in Los Angeles, California, she plays a central role in shaping the company’s marketing direction and fueling its rapid growth. Her leadership has been pivotal in driving a revenue increase of more than 800 percent, a milestone that reflects not only her strategic skill but also her determination to succeed despite the challenges of immigrating to the United States on an H-1B visa. Overcoming the barriers of limited recognition in her home country, she carved out a path that has placed her at the forefront of a competitive and constantly evolving industry.
Ms. Kootval’s strong academic background has been fundamental to this success. She earned a Master of Business Administration from Islamic Azad University, North Tehran Branch, following a bachelor’s degree in business management and marketing from the same institution. These programs provided her with a deep understanding of market dynamics, consumer behavior, and strategic planning, all of which have shaped her approach to digital marketing. Beyond formal education, she pursued professional certifications to expand her technical expertise and stay ahead of industry trends, including credentials from HubSpot Academy, Udemy and Google. This blend of academic knowledge and continued professional development laid the groundwork for the data-driven, creative strategies that have defined her career.
Before stepping into her leadership role at Aloware, Ms. Kootval gained valuable experience across a range of marketing positions that steadily expanded her responsibilities and influence. As digital marketing manager at Aloware, she refined her ability to design and execute multi-channel campaigns, aligning messaging with customer needs and organizational goals. Earlier, while serving in the same capacity at Eva in San Diego, she developed and implemented comprehensive digital initiatives that significantly improved brand visibility and user engagement. These roles sharpened her expertise in campaign optimization, content strategy and analytics, preparing her to lead larger teams and manage more complex projects.
Ms. Kootval’s expertise also grew during her time at RM Innovation, advancing from digital marketing expert to digital marketing manager. There, she focused on leveraging analytics and audience insights to craft targeted advertising strategies, ensuring that campaigns not only reached the right audiences but also delivered measurable business results. Prior to that, she managed cross-functional teams and led creative initiatives as marketing manager at Limitless Digital Center in Tehran, where she tailored campaigns to resonate with diverse international markets. Her early experience at Agreen Tourism and Lancôme honed her skills in content creation and brand promotion and continues to inform her work today.
Throughout her professional journey, Ms. Kootval has demonstrated commitment to innovation and continuous improvement. Her approach to marketing extends beyond promoting products and services; it focuses on storytelling, user experience and brand authenticity. She takes pride in elevating innovative solutions developed by others, ensuring they reach the widest possible audience and generate meaningful impact. This mindset has not only fueled business growth but also established her as a trusted strategist capable of bridging creativity with commercial success.
Outside of her professional endeavors, Ms. Kootval enjoys watching films and spending time with her dog, activities that reflect her appreciation for creativity and balance. Looking ahead, she envisions launching her own advertising agency, a platform where she can fully explore her creative potential and shape campaigns that resonate globally. She also hopes to fulfill a personal dream of opening a French bakery, combining her love of culture and craftsmanship with entrepreneurship.
Ms. Kootval’s career reflects resilience, adaptability, and a relentless pursuit of excellence in an ever-changing digital landscape. From her early beginnings in marketing to her leadership role at a growing technology company, she has consistently demonstrated the vision, skill, and passion needed to transform ideas into results. Her story is one of perseverance and creativity, underscoring the power of dedication and innovation to drive success on a global stage.