Nasiim Sabur-Cunningham has established herself as a remarkable leader and strategist in marketing, digital transformation and analytics, with a career marked by innovation, operational excellence and a commitment to empowering others. As founder and owner of her eponymous firm since 2025, she has focused on career coaching and advancing her expertise into corporate coaching, particularly in guiding organizations through artificial intelligence transitions. Ms. Sabur-Cunningham’s consulting practice reflects her dedication to architecting global operating models, leveraging data-driven insights and developing frameworks that enable organizations to scale across markets, cultures and time zones.
From 2022 to 2025, Ms. Sabur-Cunningham excelled as head of global marketing science for strategic agency programs at Meta. In this capacity, she led a specialized team responsible for cross-functional alignment and democratizing access to resources for more than 50,000 agency partners in 57 countries. She was instrumental in integrating artificial intelligence-based workflows and deploying data-driven recommendation programs that modernized operations and improved scalability, resulting in an 8.8 percent return on investment. Ms. Sabur-Cunningham’s leadership was pivotal in developing platforms, operationalizing best practices and evaluating strategies for agency partners during this time.
Among Ms. Sabur-Cunningham’s most significant achievements at Meta was the creation of a comprehensive, cross-functional tiered badging process between 2018 and 2022. This initiative addressed a critical gap by providing structured advancement pathways for agency partners, clarifying campaign optimization steps and fostering unity among previously siloed departments. The program became the only one within Meta to deliver a cohesive message to agency partners, generating an incremental $1.1 billion in revenue.
Prior to her promotion, Ms. Sabur-Cunningham found success as the global marketing science manager for strategic programs at Meta from 2018 to 2022. She focused on consolidating information across departments, reducing friction and streamlining communication with agency partners worldwide. Her efforts ensured that lessons learned were disseminated broadly, increasing profitability for all stakeholders.
From 2016 to 2018, Ms. Sabur-Cunningham was active as the senior marketing science lead for small and mid-sized businesses at Meta. In this position, she developed data-driven strategies tailored to the unique needs of smaller enterprises, helping them optimize campaigns and maximize their impact within Meta’s ecosystem.
Ms. Sabur-Cunningham likewise served as managing partner at S&A Associates – Custom Home Builders from 2014 to 2017, a post in which she oversaw business operations and strategic planning while balancing her growing responsibilities in the technology sector. Her earlier experience includes working as senior data analyst for digital merchandising at Southwest Airlines Co. from 2014 to 2016. In this role, Ms. Sabur-Cunningham analyzed consumer behavior trends and contributed to the development of targeted marketing initiatives that enhanced customer engagement.
At Microsoft, Ms. Sabur-Cunningham built a strong foundation in partner and channel marketing over nine years. From 2008 to 2014, she was appointed as the partner channel marketing manager for U.S. digital retail, where she managed relationships with key retail partners and drove digital marketing initiatives that expanded Microsoft’s market presence. Between 2005 and 2008, she was recruited as marketing manager for mobile and embedded devices, focusing on product launches and integrated campaigns that supported Microsoft’s growth in emerging technology sectors.
Ms. Sabur-Cunningham began her career as a worldwide accountant for printers and purchase sales at IBM in 2002, where she developed analytical skills that would become central to her later work. She subsequently completed internships as assistant brand manager at Jarden Consumer Solutions, now known as Newell Brands in both the Sunbeam Health at Home division and Mr. Coffee division between 2003 and 2004. These roles provided Ms. Sabur-Cunningham with early exposure to brand management and consumer product marketing strategies.
Throughout her career, Ms. Sabur-Cunningham has demonstrated her finesse in marketing, digital marketing, analytics, product development, campaign management and advertising—skills recognized by peers and industry leaders alike. She is also a member of the National Black MBA Association since 2006. Ms. Sabur-Cunningham’s civic involvement is also extensive, including her efforts as a volleyball coach at NYOS Elementary School since 2022, a volunteer with Habitat for Humanity since 2010, a donor to St. Jude Children’s Research Hospital, and a donor to Florida Agricultural and Mechanical University.
To support her professional ambitions, Ms. Sabur-Cunningham pursued an education at Florida Agricultural and Mechanical University in Tallahassee, from which she obtained a Bachelor of Science in business administration in 2003. She ultimately concluded her formal studies at the aforementioned university in 2005, graduating with a Master of Business Administration in marketing and finance. Ms. Sabur-Cunningham continued her professional development with numerous certifications through Google, LinkedIn, the National Association of State Boards of Accountancy, Meta, Columbia University, Adobe, and the Internet Marketing Association between 2013 and 2026.
Ms. Sabur-Cunningham attributes her achievements to an ambitious analytical mindset combined with a passion for collaboration across diverse teams. She values accountability highly—both personally and professionally—and believes that openness to new perspectives fosters innovation essential for growth. Ms. Sabur-Cunningham’s accomplishments have been celebrated through numerous accolades, including the Power of Partnership Award from Meta, two Shine Awards from Meta, more than fifty Peer Spotlight Awards from Meta, two Gold Star Awards from Southwest Airlines Co., three Gold Star Awards from Microsoft, five Peer Spotlight Awards from Microsoft, and the Innovative Vendor Partnership Award from Microsoft.
Ms. Sabur-Cunningham’s approach to leadership is shaped by lessons learned about change management: she advocates for modular systems that allow organizations to adapt flexibly without disrupting foundational structures—a philosophy that has underpinned her success in driving operational improvements across diverse environments. She is deeply committed to exploring how technology—particularly artificial intelligence—is transforming the workforce. Her focus remains on helping organizations navigate these changes effectively by clarifying artificial intelligence’s capabilities while ensuring employees are empowered rather than replaced.
For those aspiring to enter her field, Ms. Sabur-Cunningham recommends a structured approach: targeting opportunities within Fortune 50 companies based on thorough research into work environments and organizational culture—a strategy that guided her own successful pursuit of roles such as her tenure at Southwest Airlines Co. Looking toward the future, she continues to be recognized among leading professional women for her ability to bridge technical expertise with strategic vision while remaining grounded in empathy, mentorship and measurable business impact.