Blending creativity with strategic vision, Melanie Dawn Goldberg has become a recognized leader in digital marketing, content development, and production strategy – consistently delivering innovative solutions across a wide range of platforms and channels. She is recognized for leading cross-functional teams on multi-million-dollar projects, fostering collaboration across complex partnerships, and delivering award-winning campaigns that expand brand reach and strengthen user engagement.
Since 2021, Ms. Goldberg contributed her expertise at Zynga. As lead producer of North America Marketing, Ms. Goldberg oversaw production of digital assets for user acquisition in performance marketing, global go-to-market campaigns, app store optimization, lifecycle marketing, social and connected TV ads. With seven live games and five new games in development under her supervision, she also managed budgets, allocated resources, onboarded and oversaw external vendors, standardized processes, implemented new tools, and mentored staff to ensure both operational efficiency and creative excellence. In this capacity, Ms. Goldberg managed a team of senior producers and collaborated with internal and licensed partners to deliver campaigns for globally recognized mobile games.
Ms. Goldberg’s academic background laid the foundation for her multifaceted career. As a result of her years of experience in digital content production, in 2009, she was accredited with a Bachelor of Science in digital communications design and business administration from Fordham University in New York City. She also holds a Bachelor of Commerce honors degree in operations management from the University of Manitoba in Winnipeg, providing analytical skills critical to effective project management. Her education has enabled her to integrate technical expertise with creative strategy throughout her professional journey.
Ms. Goldberg’s entrepreneurial spirit is further demonstrated through her co-founding of Faerie Arts Enterprises and her work as lead producer and author of LivingFae.com, where she collaborates on sacred space projects and workshops that focus on spiritual empowerment and creative expression. These initiatives, including the creation of the opening ceremony, altars and Faerie Ring at Sunset Campout, have received recognition for their positive impact on transformational communities and reflect her ability to merge artistic vision with community engagement.
Ms. Goldberg’s professional experience spans senior production and digital marketing roles across multiple organizations, including Fingerprint, LeapFrog Enterprises, MGA Entertainment, and Mattel. She has delivered campaigns for iconic brands such as Harry Potter, Star Wars, Game of Thrones, She-Ra and the Princesses of Power, Trolls the Beat Goes On!, Monster High, Polly Pocket, Bratz, and Samsung Kids, demonstrating expertise in global content development, integrated campaign execution, and kids’ educational technology platforms. Her leadership extends beyond production to include mentoring, process optimization, and innovative workflow design.
Ms. Goldberg’s professional credentials include ICAgile certified professional certification, The Aquarian Teacher™ certification from KRI International, and Yoga Alliance’s registered yoga teacher credential. These certifications support her integration of mindfulness practices into leadership and creative workflows. She attributes her accomplishments to family support, a disciplined personal drive she calls her “peaceful warrior,” and regular kundalini yoga practice, which provides resilience and focus.
Outside of her professional pursuits, Ms. Goldberg has engaged in civic and creative endeavors, including having volunteered with the Woodside Arts & Culture Committee and Make-A-Wish Foundation, authoring award-winning children’s books, and designing sacred spaces, altars, and holistic workshops. She is also dedicated to personal creative practices such as yoga, sound healing, meditation, and home transformation projects.
Looking forward, Ms. Goldberg intends to continue inspiring personal empowerment through creative visualization, spiritual art, and holistic practices, guiding individuals to connect with their creative potential and achieve resilience, growth, and self-discovery in both professional and personal spheres.