Rising as a respected figure in North Port, Florida, Katrina McKinnell has built a reputation for strong business leadership and deep community engagement. As general manager of Flake It Now LLC, she has helped shape the company into a regional leader in flooring services. Her daily responsibilities include drafting and emailing customer estimates, overseeing most accounting functions, maintaining client relationships and managing administrative operations. Under her guidance, the company has become a trusted name for quality and professionalism, earning top honors such as the Best of North Port award and the Florida Readers’ Choice Award. A local newspaper also named her one of the “Women to Watch,” recognizing her influence in both business and civic life.
Ms. McKinnell’s approach to business is grounded in a family-first philosophy. She and her husband launched their company with the goal of spending more time together, a decision that now informs how they treat every client. They extend this mindset to their work, often going beyond standard service expectations. For example, when a tow truck damaged a client’s garage floor after installation, they repaired it free of charge. Her husband frequently drives long distances to conduct minor inspections, demonstrating the team’s commitment to customer satisfaction and meticulous work.
Before joining Flake It Now LLC, Ms. McKinnell worked as an accounting assistant at Sea Winds Trading Company. There, she refined her skills in bookkeeping and administrative processes over several years. She also held a position with Tipco, where she contributed to a range of clerical and business support functions. These early roles equipped her with valuable experience in organizational management and customer interaction.
Ms. McKinnell’s entrepreneurial journey includes a notable tenure as co-owner and licensed broker of a Florida-based real estate company. During this period, she managed operations and guided clients through real estate transactions. Although her real estate licenses have since expired, the insights gained from that work continue to inform her approach to customer service and business growth.
Ms. McKinnell maintains an active presence in the business community as a member of the North Port Area Chamber of Commerce and Business Network International’s Master Connectors chapter. She views these organizations as vital to building professional relationships and supporting local economic development. Her civic involvement includes volunteering with the North Port Police Officers Association and contributing to community initiatives. She is also a donor to the North Port Musical Arts Academy, reflecting her broader interest in educational and cultural enrichment.
Born in West Allis, Ms. McKinnell enjoys a fulfilling personal life marked by a wide range of interests. She spends her free time crafting, gardening, traveling to wineries, kayaking and riding motorcycles. Time with family remains a top priority, whether through vacations or quiet evenings at home. She is married to Tom and is the proud mother of Mason and Preston.
As she looks toward the future, Ms. McKinnell plans to expand her team at Flake It Now LLC. She is focused on learning how to effectively train staff to uphold her standards while gradually transitioning oversight responsibilities to her family. With long-term goals that include having her sons take on leadership roles within the company, she hopes to create a sustainable business model that honors her values and allows for more personal time with loved ones out of state.
Ms. McKinnell’s professional path stands as a testament to her belief in service, accountability and strong family bonds. Through each career milestone and community endeavor, she has remained committed to making a meaningful impact in the lives of those around her.