Kathy G. Coover is a seasoned and highly regarded entrepreneur, mentor, and angel investor. Since 2003, she has been self-employed, focusing on mentoring female entrepreneurs and investing in initiatives aimed at empowering women. In 2022, she co-founded Isagenix, a worldwide health and wellness direct sales company and brand. Always driven by a passion for impacting people’s lives positively, Ms. Coover is proud that 80% of employees at Isagenix were women.
Ms. Coover has enthusiastically provided mentorship on entrepreneurship, training, and support, helping many women start their own businesses and achieve financial independence. Her dedication to mentorship has been a cornerstone of her career, an experience she has always found incredibly fulfilling. Among Ms. Coover’s notable achievements, she published the bestselling book “Resilient: Lessons Learned, Lives Changed” in 2020. In this work, she shares her journey and the lessons she has learned, seeking to inspire others by helping readers create and achieve goals, set benchmarks for success, and excel in direct sales. Showcasing her dedication to continuous learning and staying at the forefront of technological advancements, Ms. Coover holds an associate degree and additionally completed a certification in Generative AI: The Evolution of Thoughtful Online Search through the LinkedIn Corporation in 2024.
Ms. Coover’s expertise in entrepreneurship and mentorship has been recognized with numerous awards. She was named an Influential Health Care Leader in the Health and Beauty Industry by AZ Business Leaders for six years straight, from 2017 to 2022, and received the Bravo Leadership Award from Direct Selling News in 2017. She has been listed three times among the Most Influential Women in Direct Selling by Direct Selling News and was recognized as one of the 50 Most Influential Women in Arizona Business by AZ Business Leaders. Additionally, she is a two-time winner of the Female Executive of the Year in Consumer Products Award and is a four-time winner at the Stevie Awards.
Ms. Coover attributes her success to her commitment to helping others and her belief in sharing one’s gifts. She emphasizes the importance of surrounding oneself with the right people, fostering camaraderie and teamwork, and taking joy in one’s work. Communication skills and a passion for helping people have also been crucial elements in her career accomplishments. Ms. Coover’s approach to business has always been about changing people’s lives both physically and financially. She finds immense joy in seeing others succeed, particularly when mothers can stay home with their children while earning a substantial income.
Devoted to giving back and uplifting others, Ms. Coover’s many selfless efforts have included being a donor to the nonprofit ISA Foundation, simultaneously reflecting her commitment to her professional community. When she is not busy working, she is an avid athlete who enjoys working out, hiking, golfing, and playing tennis. Most important, as often as possible, she relishes well-deserved time off with her family, including her son and grandchildren, as she has worked continuously since she was 12 years old.
Still, Ms. Coover continues to look forward to future projects and collaborations. In the next five years, she intends to continue mentoring and investing in female entrepreneurs. She is particularly excited about helping a mentee start a new company called Pause AI, a support app for women going through menopause. Additionally, they are working on launching another company, Let’s Trade, a trading app for exchanging merchandise. Throughout her career, Ms. Coover has demonstrated a relentless drive to empower others, particularly women, through mentorship, entrepreneurship, and investment. Her story, from beginning as a dental hygienist to becoming a business leader, is a testament to her resilience, passion, and deep commitment to making a positive impact on the lives of those around her.