Hope White owns Hartman’s Flowers and Gifts, a thriving family business in Maryville Tennessee, that has been a cornerstone of the community since its inception. Her journey into the floral industry began after completing hotel and restaurant management coursework at Tennessee State University. Initially, Ms. White ventured into banking before transitioning to the business in 2004. Hartman’s Flowers has a rich history dating to 1964 when her grandfather founded the shop. Although her father encouraged her to pursue her own career first in a different field, he eventually welcomed her and her passion for floristry into the family business.
After joining Hartman’s Flowers at age 26, Ms. White discovered her talent for flower arranging and quickly excelled in her role. Through the years, she demonstrated determination and creativity, leading to her becoming the business’s proud owner in 2014. In January 2015, Ms. White relocated the shop to an improved location, allowing her to modernize the business and introduce innovative ideas that resonate with young audiences. Under her leadership, Hartman’s Flowers was renamed Hartman’s Flowers and Gifts in May 2024, reflecting a new focus on boutique-style offerings and unique gifts.
Ms. White’s entrepreneurial spirit shines through her commitment to community engagement. She supports local schools by participating in fundraising events and donating flowers to families unable to afford funeral arrangements. Additionally, she contributes to local charities, illustrating her dedication to positively impacting her community. Through Hartman’s Flowers and Gifts, she has created a platform to showcase handmade and eco-friendly products, primarily sourced from local artists, including many women-owned businesses and members of the LGBTQ+ community.
Despite facing challenges in the floristry industry, particularly during the pandemic, Ms. White has successfully navigated her business through adversity. She recognizes the importance of adaptability and innovation in maintaining relevance in a changing market. By offering unique in-store and online gifts, she has ensured that Hartman’s Flowers and Gifts stands out from its competitors. Moreover, on the multifaceted and practical sides of her work, she oversees daily operations, including human resources, finance, and shop maintenance, mentoring her lead designer and crafting floral arrangements.
Ms. White ascribes her success to her determination and the strong support from her family. As a young female entrepreneur, she embodies the spirit of resilience, pursuing her dreams wholeheartedly. Her devotion to her business and its patrons is a testament to her deep-seated values of compassion and patience. She envisions expanding Hartman’s Flowers and Gifts with aspirations to create a legacy for future generations. Her goals include establishing a flourishing gift shop featuring products from local vendors and enhancing her wedding arrangement services. Committed to her craft and community, Ms. White inspires others with her devotion to floristry and growing her family’s landmark business.