A record of steady advancement and operational leadership has defined Christina Morrow’s career at Sams Xpress Car Wash. As the director of business relations, she oversees the functions that support the company’s overall performance. She manages human resources, customer support, internal operations support, auditing, and training, ensuring each department remains aligned with organizational goals and day-to-day demands. She is especially proud to be one of only three employees who began as crew members and rose through every level of responsibility to reach a leadership position, a reflection of both her own drive and the opportunities she has helped strengthen within the company.
Ms. Morrow’s educational accomplishments form a key part of her professional foundation. She earned a Bachelor of Business Administration from Western Carolina University and an Associate of Arts from Central Piedmont Community College. These academic experiences provided essential grounding in business management, communication and organizational leadership, supporting her growth across increasingly complex roles. She also holds the associate professional in human resources certification from HRCI and completed the International Carwash Association Women’s Leadership Experience, which expanded her industry knowledge and leadership capabilities.
Before assuming her present position, Ms. Morrow was the human resources business manager at Sams Xpress Car Wash. In that role, she helped strengthen policies and practices that supported employee engagement, compliance, and an improved workplace culture. Her work contributed to more consistent HR operations, smoother onboarding, and clearer communication across teams.
Ms. Morrow’s experience also includes working as an operations specialist, supporting daily functions across multiple sites, implementing process improvements, and training staff. She developed a reputation for accuracy, reliability, and a clear understanding of the company’s operational model. Her ability to manage high-volume responsibilities and identify practical efficiencies enhanced service quality across locations.
Earlier in her career, Ms. Morrow served as site manager for several years, overseeing staff performance, customer relations, inventory, maintenance and financial operations. Her commitment to service and excellence earned her multiple accolades, including Store Manager of the Year, Senior Manager of the Year, Assistant Manager of the Year and Crew of the Year. These recognitions affirmed her leadership and dedication during a formative period in the company’s growth.
Ms. Morrow’s experience extends beyond the car wash industry. She worked as a certified nursing assistant with Stress Free Home Care, where she provided compassionate support to clients in a demanding care environment. She also served as head coach for East Denver Volleyball Club, mentoring young athletes, guiding team development and fostering personal growth among players. These roles reinforced her adaptability and her ability to lead in both professional and community settings.
Ms. Morrow’s professional affiliations include membership in the Society for Human Resource Management and the International Carwash Association. These organizations support her commitment to continuous learning and engagement in broader industry conversations related to HR development, operations management and leadership.
Ms. Morrow credits her success to the guidance and encouragement she has received from colleagues and supervisors, particularly a manager who supported her development over eight years. Their mentorship helped her balance her responsibilities as a mother while pursuing higher education later than many of her peers, demonstrating the importance of strong workplace support systems.
Beyond her professional life, Ms. Morrow is committed to community involvement. She volunteers with the Child Advocacy Center, contributing to efforts that protect and support vulnerable children. She finds purpose in giving back and representing the values of care and responsibility in both her work and personal life.
Ms. Morrow is a devoted mother of two children and is expecting her third. She values working for an organization that prioritizes work-life balance, enabling her to spend meaningful time with her family while continuing to grow in her career. Looking to the future, she aspires to become the first female vice president at Sams Xpress Car Wash and hopes to continue expanding her family. Her long-term vision reflects both ambition and gratitude, shaped by a career built on perseverance, support, and commitment to her colleagues and community.