Nikki Nielsen is widely recognized for her ability to transform complex operational environments into high-performing, efficient systems that elevate organizational success. As the director of business process development at Parsons Xtreme Golf, she leads major initiatives aimed at modernizing the company’s core operations. She oversees the implementation of a new e-commerce platform designed to elevate customer experience while increasing internal efficiency. She is also developing a customer loyalty program intended to strengthen engagement and enhance long-term retention in a highly competitive market. These efforts demonstrate her commitment to innovation and her ability to guide organizations toward stronger, more agile performance.
Ms. Nielsen’s educational foundation has played an essential role in shaping her professional accomplishments. She earned a Bachelor of Arts in business administration from Grand Canyon University in Phoenix, Arizona. Her dedication to ongoing learning is evident through her completion of a chief operating officer program at the Massachusetts Institute of Technology, a rigorous academic experience that broadened her leadership perspective. She continues to pursue advanced education and is exploring the Women’s Executive Program at Wartburg as part of her long-term development goals.
Before assuming her current position, Ms. Nielsen was the director of global supply chain at Parsons Xtreme Golf. During her tenure in this role, she redefined the company’s manufacturing and fulfillment capabilities by digitizing operational processes to provide full visibility across the supply chain. Her leadership ensured continuity in production through the certification of secondary factories capable of manufacturing equipment in the event of disruptions. This approach not only strengthened the company’s resilience but also created competition for production space, improving efficiency and delivery timelines across the organization.
Ms. Nielsen’s earlier role as director of operations at Parsons Xtreme Golf allowed her to focus on refining workflows and integrating systems that improved departmental coordination. She applied the same commitment to efficiency during her time as customer service manager, where she enhanced customer relations, developed service protocols , and supported staff training that elevated overall performance.
Prior to her corporate career, Ms. Nielsen gained foundational experience as an assistant golf professional at several golf clubs. These positions deepened her understanding of daily golf operations and customer service while giving her an appreciation for the sport’s culture. Her responsibilities ranged from course maintenance to pro shop operations, reinforcing the hands-on learning that would later support her leadership style.
Ms. Nielsen’s connection to golf began early in life. Raised in Spirit Lake by a family who owned and operated golf courses, she grew up immersed in the sport and won her first tournament as a young child. Although she explored the possibility of becoming a professional golfer, she ultimately chose a path that allowed for broader career flexibility while still keeping her connected to the game. Her early experiences working on courses and attending Professional Golfers Association seminars prepared her for both instructional and operational roles. A colleague later introduced her to Parsons Xtreme Golf, prompting her transition into the corporate side of the industry and launching her trajectory into leadership.
Much of Ms. Nielsen’s professional success stems from her drive to grow, her commitment to learning, and the work ethic instilled by her parents and entrepreneurial grandparents. Outside of her professional responsibilities, she is dedicated to community involvement through organizations such as PGA Hope and Folds of Honor. Her commitment to service extends to her creative interests as well; she frequently crochets amigurumi and donates her handmade creations to Phoenix Children’s Hospital each year. She is also exploring opportunities with her husband, Jeremy, to expand youth access to golf, believing strongly in the importance of introducing the sport to children and women.
Ms. Nielsen aspires to continue advancing within Parsons Xtreme Golf with long-term goals that include serving as the chief operating officer. Her legacy is reflected in her contributions to business development, her mentorship across the industry, and her dedication to expanding the reach of golf. Through every stage of her career, she has remained focused on excellence, collaboration, and building pathways for future leaders.