With a career rooted in creativity, entrepreneurship and service, Tammie Aaron-Barrada has built a legacy that bridges the worlds of printing, marketing, advertising and business leadership. As the president and chief executive officer of Aaron Barrada Inc., she guides the development of innovative products such as “Pottie Stickers.” The line earned national attention for its unique approach to toilet training and child development, including recognition as Best New Product of the Year from Donald Trump at the American Business Award in New York City. It also received multiple industry awards and was featured on children’s product news outlets.
Building on a strong foundation in creative industries, Ms. Aaron-Barrada’s academic background includes an associate degree in graphic communication technology from Westmoreland County Community College in Youngwood, Pennsylvania. She worked her way through school in printing, marketing and advertising, gaining the technical and creative skills that would underpin her career. The combination of hands-on experience and formal training positioned her for success in both design and management.
Ms. Aaron-Barrada has been recognized with numerous honors including Entrepreneur of the Year for the State of Pennsylvania, Best New Product by Icare, iParenting Hot Awards, Best Children’s Product by Orca, finalist for Best New Product at the Stevie Awards for Women Entrepreneurs, Readers Favorite Choice and ranking among the Top 100 Affiliate Programs for “Helping Mompreneurs.”
In addition to leading Aaron Barrada Inc., Ms. Aaron-Barrada was the president of Aaron & Associates, a consulting business supporting entrepreneurs, particularly mothers, seeking to launch and grow their own companies. She has worked extensively in print production management and video management, breaking barriers early in her career as the only woman in her organization to hold such a position. In that role, she managed photography, quoting and production processes that directly impacted financial performance.
Ms. Aaron-Barrada’s professional experience also includes international business training with Deloitte & Touche. During this time, she worked on assignments in Russia, Poland and Germany, conducting advertising and marketing seminars, establishing libraries for women and developing marketing strategies for a variety of clients. Her efforts earned recognition from the Russian and German embassies in Washington, D.C., and broadened her perspective on the global marketplace.
For more than a decade, Ms. Aaron-Barrada taught college courses in the evenings, focusing on entrepreneurship and product development. She helped aspiring business owners refine their ideas and create practical business plans, sharing insights from her own ventures. Her teaching extended internationally as she trained advertising and marketing teams in Russia during a period of economic transition.
Ms. Aaron-Barrada’s civic involvement spans decades, including service as president of the International Association of Printing House Craftsmen Incorporated in Pittsburgh’s Fifth District, leadership in local church activities, participation in Girl Scouts and support for children’s charities through golf tournaments. She has also donated her products to organizations and mission trips, incorporating “Pottie Stickers” into arts and crafts programs abroad.
A co-author of “The Right Sister,” Ms. Aaron-Barrada has shared her story alongside other modern-day women inventors. She has hosted a Cincinnati-based radio talk show for mompreneurs and served as a keynote speaker, inspiring audiences on topics of innovation and women’s leadership. She plans to organize her collection of teaching materials, business notes and papers so they may benefit others or be preserved for community use. Her career reflects a commitment to empowering women, advancing education and fostering creativity in business and beyond.